Mad in America

AUGUST 9, 2025

Since most patients with schizophrenia didn’t have private insurance, government programs would be footing the bill. I was impressed when Janssen provided our ad agency with a white paper highlighting the bureaucratic obstacles families face in accessing mental health services. Someone needed to pay for it.

Aging and mental health

Mad in America

AUGUST 17, 2024

T his is the story of Will, a young man who plunged into an extreme state following exposure to a synthetic street drug, which led to repeat psychiatric hospitalizations—and the effect on family members who supported him along the way. So his hospitalization nearly doubled his separation from his family. We were kept in the dark.

Hospitality

Mad in America

FEBRUARY 12, 2025

After grad school, I was teaching at Daemen College when my mother had a mental health crisis and was hospitalized. Our goal became fostering and advocating for new models that could eventually gain enough traction to be accepted by insurance companies and provide a viable alternative to the DSM and ICD.

Genetics and mental health