Confessions of an Ad Writer: How I Helped Turn Atypical Antipsychotics into a Billion-Dollar Industry
Mad in America
AUGUST 9, 2025
I was just a copywriter working in pharmaceutical advertising. But over time, I found myself at the center of a campaign that would help transform how mental illness—and its treatment—are understood in the U.S. Since most patients with schizophrenia didn’t have private insurance, government programs would be footing the bill.
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