The End of the ‘Generic’ Grocery-Store Brand
Association for Psychological Science (APS)
MAY 14, 2025
So a few enterprising grocery stores had an ideathey began purchasing their own food straight from the manufacturer, putting it in ostentatiously no-frills packaging, and selling it for significantly less than the name-brand stuff. It went on the bottom shelf, and both the retailer and the consumer knew that it was an inferior product.
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